About
This website is about saving your life so you can ride the gnarliest lines, huck the hugest air and be blissfully stoked as you drop into the deepest pow til the far off end of your days.
We love the backcountry. We believe backcountry big line riding is more exciting than sex. In fact big line riding is actually just like sex, because in both cases you better take precautions or you can end up with some seriously unwanted consequences.
We know better than to try to tell you not to have sex. And similarly we won't try to tell you not to ride big lines. People have been riding big lines since the beginning of time, which in our opinion was 1966, when Craig Kelly was born. But the point is you're gonna do what you're gonna do and we can't and don't want to change that.
What we do want to do - and what this website's all about, is to say "hey - if you're going go big then don't go big and stupid". Because Big + Stupid = R.I.P. but Big + Smart = the cover of Powder Magazine. Get it?
So what does it mean to go big and smart? It means learning everything you can about your craft. Not just how to carve ribs and drop off cliffs but above all how to use your head. The best riders aren't the best riders because of what their bodies can do but because of what their minds can do. Understanding your environment is the only way to be great. And maybe more importantly, it's also the best way to stay alive.
So hang out, check out our videos. Upload some of your own if you like. Leave a comment. Tell your friends. This site is for lovers of big lines and big living. And when you leave, just remember: go big, go smart, and come back in one piece.
We know too many beautiful riders who haven't.


